Pohanka Pays It Forward: More Than $7 Million Given Back to Our Community
At Pohanka Ford of Salisbury, being part of the community means more than selling and servicing vehicles. It means investing in the people, organizations, and causes that make Salisbury, the Eastern Shore, and the entire Delmarva Peninsula a great place to call home.That belief is at the heart of Pohanka Pays It Forward, a community-giving initiative that has now helped Pohanka contribute more than $7 million to local charities and organizations throughout our community.
It's a number we're incredibly proud of—but the real story isn't the $7 million.
It's the people that $7 million has helped.
Giving Back to the Community That Supports Us
Pohanka Pays It Forward began in 2009 with a simple philosophy: when our community supports us, we should support our community in return.What started as a commitment to give back has grown into a long-standing tradition throughout Pohanka.
Over the years, Pohanka has supported hundreds of organizations and causes throughout Salisbury, Maryland, and across Delmarva. That support has reached local schools, youth programs, healthcare initiatives, first responders, animal welfare organizations, nonprofits helping families in need, and countless other organizations doing important work right here at home.
Today, that commitment has grown to more than $7 million given back to our community—and we're not finished.
Why Pohanka Pays It Forward
For us, giving back isn't about writing a check or putting the Pohanka name on an event.It's about being part of the place we call home.
Our customers live here.
Our employees live here.
Our children attend local schools. Our families shop at local businesses, play on local sports teams, attend community events, volunteer with local organizations, and build their lives right here on the Eastern Shore.
The people walking through the doors of Pohanka Ford aren't just customers.
They're our neighbors.
That's why community involvement isn't separate from what we do at Pohanka. It's part of who we are.
More Than a Ford Dealership in Salisbury
When you walk through the doors of Pohanka Ford of Salisbury, you'll meet salespeople, technicians, service advisors, managers, and support staff.But outside of the dealership, those same people are parents, coaches, volunteers, friends, and neighbors.
We live in the communities we serve.
That's what makes Pohanka Pays It Forward so meaningful to us.
When we support a local organization, there's a good chance that organization has touched the life of one of our employees, customers, friends, or family members.
These aren't distant causes.
They're Delmarva causes. They're Salisbury causes. They're our causes.
More Than $7 Million—and Counting
Surpassing $7 million in charitable giving is an incredible milestone for Pohanka Pays It Forward.But behind that number are thousands of individual stories.
A family receiving help during a difficult time.
A child being given an opportunity they otherwise might not have had.
A local nonprofit gaining resources to expand its mission.
A school receiving additional support for its students.
A community organization getting what it needs to serve more people.
A volunteer being given better tools to continue making a difference.
Those stories are what make the $7 million meaningful.
And every time our community chooses to support Pohanka, it gives us another opportunity to continue paying that support forward.
When You Support Local, You're Helping Us Give Local
There's something we want every Pohanka Ford customer to understand:You're part of this story, too.
Every customer who purchases a vehicle from us, services their Ford with us, sends us a referral, or chooses Pohanka Ford of Salisbury contributes to the continued success of our dealership.
And that success gives us the ability to continue investing back into the community.
So when we say Pohanka Pays It Forward, it isn't only about Pohanka.
It's about all of us.
It's businesses, customers, employees, volunteers, nonprofits, and neighbors working together to make Delmarva stronger.
Proud to Call Delmarva Home
We've been fortunate to serve generations of customers throughout Salisbury, Wicomico County, Maryland's Eastern Shore, and the greater Delmarva Peninsula.We're proud to sell Ford cars, trucks, and SUVs.
We're proud to service the vehicles our customers depend on every day.
But we're especially proud of what we've been able to accomplish beyond the walls of our dealership.
More than $7 million given back. Hundreds of local organizations supported. Thousands of people impacted. One community.
And we're just getting started.
Pohanka Ford of Salisbury — Driven to Serve Delmarva
To every customer, employee, organization, volunteer, and community partner who has been part of the journey: thank you.Your continued support allows Pohanka Pays It Forward to keep growing and allows us to continue supporting the community we all call home.
At Pohanka Ford of Salisbury, we're proud to help people find the vehicles that move their lives forward.
But through Pohanka Pays It Forward, we're even prouder to help move our community forward.